Smart Shipping, Sustainable Packaging & Easy Returns

We started UpChoose with a holistic approach to sustainability and a desire to go beyond a couple of focus areas like using organic materials or enabling reuse. We aim to create smarter consumer experiences that reduce waste across the entire consumption cycle. This includes creating intelligent bundles of essentials to reduce overbuying, curating the most sustainable organic baby clothing brands, organizing reuse networks, and adopting sustainable shipping and eco-friendly packaging practices.

The rise of online shopping over the past few decades has led to a large increase in waste and carbon emissions from shipping and packaging. The United States, which represents only about 4% of the world’s population, produces 12% of global municipal solid waste. In 2018, the United States Environmental Protection Agency (EPA) estimated that packaging and containers accounted for nearly a third of municipal solid waste in the United States. A recent study estimated that each year, in the US alone, $390B worth of merchandise are returned to e-commerce retailers, resulting in 5 billion pounds of waste sent to landfill and 15 million tons of carbon emitted in the environment through the return process. When you join UpChoose, you pioneer the circular economy and a new consumption model that reimagines how products are packaged, shipped, and returned.
Fewer Shipments, Fewer Packages
Shopping for baby clothes from different retailers and resale websites can quickly become wasteful and overwhelming, even when you’re trying to avoid waste. Different outfits will ship from different companies and places. This also means a lot of packages and boxes cluttering your home. It creates extra work as you need to break them down after use and put them to trash. Now add to it potential returns and the fact that the next size (and shopping spree) is right around the corner!
At UpChoose, we always try to reduce excess before it gets created. By preparing curated sets of essentials for each stage of growth, we radically limit the number of shipments each member receives as their little one grows. On average, an UpChoose member receives 4 shipments over the course of a year. By focusing on bundles that we swap at each size change, we create a simpler, streamlined experience for our members and avoid the huge amount of waste and packaging usually associated with e-commerce. We know how precious time is for new parents, whether it is to catch up on sleep or to spend quality time with your fast growing little one. With UpChoose, you spend less time shopping and dealing with packages, and more time on what matters most!
Keeping Packages Out of the Landfill
In addition to reducing the number of shipments and packages our members receive, we were looking for ways to avoid single-use packaging and cardboard boxes. As a large number of our shipments happen when existing members are swapping sets (members receiving a new set and sending back their previous, smaller size set), we were looking for a way to adopt a reusable packaging solution. So when choosing the best sustainable shipping packages to use to ship our sets, we decided to partner with LimeLoop, a startup leveraging technology to create an eco-friendly alternative and advance reusable packaging and smart shipping.
LimeLoop was started by Ashley Etling and Chantal Emmanuel, her co-founder, and CTO, with the vision of transforming how we send and receive goods and tackling all the waste from conventional packaging. UpChoose members receive their sets in LimeLoop reusable shippers, which they also use to send back their previous set. Thanks to this model, we avoid cardboard boxes and keep packaging out of the landfill.
How We Use Reusable Mailers to Reduce Packaging Waste
We’re mindful of the excess that accompanies the textile industry as well as the increase of wasteful packaging from the ecommerce industry. Between 2015 and 2020, US parcel volume doubled from 10 billion to 20 billion. Despite the increased discussions and interest from consumers about sustainability and the environmental impact of packaging in recent years, most ecommerce companies and business owners continue to ship products that are wrapped in single-use plastic packages or cardboard boxes, leading to insurmountable amounts of waste and clutter.
By receiving your UpChoose kits in reusable mailers, you're helping use less energy, reduce single-use plastic waste, and lower your carbon footprint. You can have peace of mind knowing that your UpChoose sets will instead come in an eco-friendly package and help your family be more sustainable. The LimeLoop team estimates that every 150 shipments with a reusable mailer save 13 thousand gallons of water, 1 tree, and 3 gallons of oil.
Sustainable, Eco Friendly Packaging Materials
In addition to receiving their orders in LimeLoop reusable mailers, UpChoose members who pick a Full Set subscription plan will receive their baby clothing set in the UpChoose smart storage bag. The smart storage bag is our proprietary design and is made with sustainable and recyclable materials. It works like a smart closet or garment bag and includes 12 pockets for each item category: bodysuits, onepieces, pants, hats, bibs, swaddle blankets, bath towels, burp cloths, washcloths, and even a small pocket for toys. The UpChoose smart storage bag contains your entire baby wardrobe — more than 50 unique items can fit in it — and can be folded and zipped up to wear over your shoulder or hang behind a door.
The raw materials used for the back are hemp and organic cotton, with a dual objective to create a high quality, beautiful and functional bag that can also be highly durable and used by hundreds of families over time. It's also designed to help you use your space more intelligently in your home and can be a good option when you have limited space. We have seen UpChoose members use the smart storage bag in many situations: as a travel or weekend bag when traveling with baby, as a weekend bag when leaving your little one with grandparents, or as a smart closet you can hang at the back of a door or on a wall in a tiny house!
Every 150 shipments we save

Thousand gallons of water

Tree

Gallons of oil
Reduce Waste & Declutter At the Same Time
With UpChoose, you’ll never receive your orders in cardboard boxes. All your sets come in a reusable mailer made of recyclable materials and include a prepaid return label. Each LimeLoop mailer is made of upcycled billboard vinyl and lined with a blend of hemp and recycled cotton and can be reused over 200 more times. It's a friendly packaging option that is not only great for the planet and helps reduce waste in landfills, but it's also very durable and sleek.
Your entire experience is simplified and facilitated with reusable packaging. You can easily swap your kits without the need of finding new cardboard boxes, plastic mailers or print any labels. The good news is that you won’t ever have boxes or extra packaging cluttering your house!
Quick Delivery Via Priority Mail, No Cardboard Necessary
We’re replacing cardboard boxes and poly mailers with reusable vinyl bags so you don’t have to deal with any one-time use parcels. When you order an UpChoose set, you’ll quickly receive your carefully curated set in an eco-friendly package via the United States Postal Service Priority Mail. Because you always receive your next size first, you’re never without clothes for your little one. It's better for the environment and for your household.
With UpChoose, you don’t have to sacrifice sustainability for great service. Each step of the process helps minimizing waste, rids you of shipping hassle, implements fewer shipments, and creates less clutter without the excess of shipping boxes. Your participation makes the whole model work. Everything is designed to be easy and requires little effort. When you receive your new set, simply schedule a free pickup from USPS to return your previous set. You don’t even have to leave your home.
Simplify Parenting with a Baby Clothing Subscription
Babies grow fast and in many instances, clothes are only used a few times, resulting in overspending, clutter, and waste. UpChoose is a great way to reduce decision fatigue and make your parenting journey easier while preserving the environment. You receive 100% organic baby clothes curated from premium brands and delivered in sustainable packaging at each phase of growth. Every time you participate in the UpChoose model, you support creating a sustainable alternative and a world without styrofoam peanuts, bubble wrap, and an abundance of shipping boxes.
From the moment you start using UpChoose, you’re choosing to support ethical manufacturing processes by supporting GOTS certified brands, to implement sustainable habits through our rental program, and to reduce waste by contributing to a new shipping model where packaging is reused. You become an active part of a model designed to reduce waste and clutter while having a positive environmental impact on our planet.