UpChoose

Organic baby clothes delivered at each phase of growth

Babies outgrow their clothing so fast! UpChoose is a new way to dress newborns and children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.

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A boy in onepiece from UpChoose

Organic baby clothes delivered at each phase of growth

Babies outgrow their clothing so fast! UpChoose is a new way to dress newborns and children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.

How it works

Three easy step

Step 1—Design your set

Take the style quiz to design your set based on your preferences and budget. Your set is curated just for you!

Step 2—Enjoy the clothes

Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.

Step 3—Swap your set

Exchange for the next size up when you need it. Shipping is always free and you’re never charged for potential stains or damages.

Pick a Plan

Together, we pioneer a new consumption model that is better for our children's health and our planet.

No commitments. Pause or cancel anytime.

The Mini

12 items

Preloved
$29 / mo
New
$59 / mo

See  What's included
  • 4 Bodysuits

  • 5 Onepieces

  • 1 Sweater / Top

  • 2 Pants

MOST POPULAR

The Standard

22 items

Preloved
$49 / mo
New
$99 / mo

See  What's included
  • 8 Bodysuits

  • 8 Onepieces

  • 1 Sweater / Top

  • 2 Pants

  • 1 Hat

  • 3 Bibs

BEST VALUE

The Full Set

56 items

Preloved
$89 / mo
New
$139 / mo

See  What's included
  • 10 Bodysuits

  • 10 Onepieces

  • 1 Sweater / Top

  • 2 Pants

  • 2 Hats

  • 5 Bibs

  • 2 Bath Towels

  • 2 Swaddle Blankets

  • 10 Burp Cloths

  • 10 Washcloths

  • 2 Bed Toys

  • 1 UpChoose smart storage bag

Membership Benefits

Swap sizes when needed

Swap sizes effortlessly

No extra charge for stains or damages

No extra charge for stains or damages

Free shipping & returns

Free shipping & returns

Reschedule, pause or cancel anytime

Pause or cancel anytime

Concierge service from UpChoose

Concierge service from UpChoose

Want to fund your subscription with gifts from loved ones? Start an UpChoose online registry 🙌

Want to fund your subscription with gifts from loved ones?

Heart in cards

Start a registry

Start a registry

  • Create your UpChoose page in one click
  • Share your personal link with loved ones
  • Fund up to two years of organic baby clothing essentials

Gift a journey, not a product

Gift a journey, not a product

Are you looking for a unique gift that shows how much you care?

Are you looking for a unique gift that shows how much you care?

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Clothing bundles that fit kids from newborns to infants to toddlers

Curated from Premium, Organic Cotton Brands

THE CIRCULAR FUTURE OF FASHION

Choose New or Preloved

BETTER FOR BABIES. BETTER FOR THE PLANET.

Why Organic

FAQs

FAQs

It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.

It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.

UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.

UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.

Yes, you can select your preferred options in our quiz and add any preferences at checkout.

Yes, you can select your preferred options in our quiz and add any preferences at checkout.

Your monthly fee includes insurance so you are never charged extra for stains and damages.

Your monthly fee includes insurance so you are never charged extra for stains and damages.