Organic baby clothes delivered at each phase of growth
Babies outgrow their clothing so fast! UpChoose is a new way to dress newborns and children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.
Organic baby clothes delivered at each phase of growth
Babies outgrow their clothing so fast! UpChoose is a new way to dress newborns and children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.
How it works
Three easy steps
Step 1—Design your set
Take the style quiz to design your set based on your preferences and budget. Your set is curated just for you!
Step 2—Enjoy the clothes
Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.
Step 3—Swap your set
Exchange for the next size up when you need it. Shipping is always free and you’re never charged for potential stains or damages.
Pick a Plan
Together, we pioneer a new consumption model that is better for our children's health and our planet.
No commitments. Pause or cancel anytime.
The Mini
12 items
4 Bodysuits
5 Onepieces
1 Sweater / Top
2 Pants
MOST POPULAR
The Standard
22 items
8 Bodysuits
8 Onepieces
1 Sweater / Top
2 Pants
1 Hat
3 Bibs
BEST VALUE
The Full Set
56 items
10 Bodysuits
10 Onepieces
1 Sweater / Top
2 Pants
2 Hats
5 Bibs
2 Bath Towels
2 Swaddle Blankets
10 Burp Cloths
10 Washcloths
2 Bed Toys
1 UpChoose smart storage bag
Membership Benefits
Swap sizes effortlessly
No extra charge for stains or damages
Free shipping & returns
Pause or cancel anytime
Concierge service from UpChoose
Want to fund your subscription with gifts from loved ones? Start an UpChoose online registry 🙌
Want to fund your subscription with gifts from loved ones?
Start a registry
Start a registry
- Create your UpChoose page in one click
- Share your personal link with loved ones
- Fund up to two years of organic baby clothing essentials
Gift a journey, not a product
Gift a journey, not a product
Are you looking for a unique gift that shows how much you care?
Are you looking for a unique gift that shows how much you care?
Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.
Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.
Clothing bundles that fit kids from newborns to infants to toddlers
Curated from Premium, Organic Cotton Brands
THE CIRCULAR FUTURE OF FASHION
Choose New or Preloved
BETTER FOR BABIES. BETTER FOR THE PLANET.
Why Organic
FAQs
FAQs
What makes organic fabric better for newborns and babies?
It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
How does the subscription work?
UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.
UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.
Can I customize a clothing set?
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
What if items get stained or damaged?
Your monthly fee includes insurance so you are never charged extra for stains and damages.
Your monthly fee includes insurance so you are never charged extra for stains and damages.