UpChoose

Baby Clothing Reinvented

UpChoose is the first organic baby clothing subscription service, helping parents reduce waste and embrace sustainable living from day one.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

baby sleeping in organic cotton bodysuit
Mom talking about using upchoose rental subscription
A boy in onepiece from UpChoose

Baby Clothing Reinvented

UpChoose is the first organic baby clothing subscription, helping parents reduce waste and embrace sustainable living from day one.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

Skip Stress. Reduce Waste.

Skip Stress. Reduce Waste.

We curate the cutest organic baby clothes from premium brands and deliver them straight to your door at every stage. When your baby grows, swap the clothes for the next size up. You're never charged for stains or damages, and you can pause or cancel your subscription anytime.


💰 Pay 80% less for organic baby clothes

🧘🏽‍♀️ Save time and make life easier

🌿 Reduce clutter and waste

We curate the cutest organic baby clothes from premium brands and deliver them straight to your door at every stage. When your baby grows, swap the clothes for the next size up. You're never charged for stains or damages, and you can pause or cancel your subscription anytime.


💰 Pay 80% less for organic baby clothes

🧘🏽‍♀️ Save time and make life easier

🌿 Reduce clutter and waste

The Easiest, Smartest, and Most Sustainable Way to Dress Babies

Baby clothing is overwhelming and wasteful — we make it easy and sustainable.

Cute outfits

Safe Fabrics

Curated from certified organic cotton brands

Money saving

Save Money

Pay up to 70% less for premium brands

Time cuddling

Reduce Waste

Cut baby clothing waste through reuse

Less waste

Save Time

Less time shopping and more time cuddling

UpChoose gifts

Reduce Clutter

Avoid storing outgrown clothes, save space

Shipping

Free Shipping

Wherever you are in the US, shipping is on us

Cute outfits

Safe Fabrics

Curated from certified organic cotton brands

Money saving

Save Money

Pay up to 70% less for premium brands

Time cuddling

Reduce Waste

Cut baby clothing waste through reuse

Less waste

Save Time

Less time shopping and more time cuddling

UpChoose gifts

Reduce Clutter

Avoid storing outgrown clothes, save space

Shipping

Free Shipping

Wherever you are in the US, shipping is on us

How It Works

As easy as 1, 2, 3!

Step 1 — Take the quiz

Take the style quiz to pick your size, season, style, and add your preferences. We offer new and preloved options.

Step 2 — Enjoy the clothes

Enjoy the softest organic baby clothes. Never worry about damages, insurance is included.

Step 3 — Swap your bundle

When you're ready to size up, we send the next set and you return the previous one in the provided mailer. Shipping is always free.

Try UpChoose With Confidence

Try UpChoose With Confidence

We use natural, fragrance-free cleaning products from companies like Biokleen for in-house washing in between cycles. We also try to ensure our members do the same, as much as possible. If you have any issues with the condition of the clothes you receive, text Concierge and we should be able to address it quickly and replace your bundle if needed.

We use natural, fragrance-free cleaning products from companies like Biokleen for in-house washing in between cycles. We also try to ensure our members do the same, as much as possible. If you have any issues with the condition of the clothes you receive, text Concierge and we should be able to address it quickly and replace your bundle if needed.

We never charge you for stains and damages — insurance is already included in your monthly fee.

We never charge you for stains and damages — insurance is already included in your monthly fee.

If you're not happy with your order, reach out to us at hello@upchoose.com or text our Concierge team at (415) 650-4553. We can help with returns or exchanges, whatever works for you.

If you're not happy with your order, reach out to us at hello@upchoose.com or text our Concierge team at (415) 650-4553. We can help with returns or exchanges, whatever works for you.

You can pause or cancel a subscription anytime directly from your Timeline. We'll email you a return label to ship your set back.

You can pause or cancel a subscription anytime directly from your Timeline. We'll email you a return label to ship your set back.

Clothing Bundles That Grow With Kids From Newborns to Infants to Toddlers

Three Ways to Use UpChoose

Subscribe, start a registry, or send a gift

Save up to 80% on Premium Organic Brands

Save up to 80% on Premium Organic Brands

Use a set of new or gently-used organic cotton clothes for less than it costs to buy one new outfit

Use a set of new or gently-used organic cotton clothes for less than it costs to buy one new outfit

Buy

Buy

UpChoose

UpChoose

Spend $68 to buy 2 items...

...or $49/mo to rent 23 items

$68

$68

VS

VS

Want to fund your subscription with gifts from loved ones? 

Want to fund your subscription with gifts from loved ones?

Heart in cards

Start a registry

Start a registry

  • Create your UpChoose page in one click
  • Share your personal link with loved ones
  • Fund up to two years of organic baby clothing essentials

Looking for a gift that shows how much you care?

Looking for a gift that shows how much you care?

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Choose a set or customize it

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs.

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs.

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 value)

The Full Set—56 items

From $89/m ($1,000 value)

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 value)

The Full Set—56 items

From $89/m ($1,000 value)

Curated from premium, organic cotton brands

BETTER FOR BABIES. BETTER FOR THE PLANET.

Why Organic Cotton

Membership Benefits

Swap sizes when needed

Swap sizes effortlessly

No extra charge for stains or damages

No extra charge for stains or damages

Free shipping & returns

Free shipping & returns

Reschedule, pause or cancel anytime

Pause or cancel anytime

Concierge service from UpChoose

Concierge service from UpChoose

Not your typical baby clothes subscription box

THE CIRCULAR FUTURE OF FASHION

Choose a new or preloved plan