Organic Baby Clothes Delivered at Each Phase of Growth

Spend less time shopping and more time cuddling

Organic Baby Clothes Delivered at Each Phase of Growth

Designer sets for newborns, infants, and toddlers

We curate the cutest organic baby outfits from premium brands for each phase of your child's growth. Swap the clothes for the next size up with UpChoose reusable packaging and free shipping as your baby grows. New parents, here's how we've got your back:

💰 Pay less for organic baby and kids clothes

✨ Save time and make your life easier

🌱 Reduce clutter and waste

👌 Free shipping. Free returns.

How It Works

Three easy steps.
Design Your Set
Take the style quiz to design your set and add your preferences. Your set is curated just for you!
Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.
Exchange for the next size up as needed. And, of course, shipping is always free.


How To Use UpChoose

Together, we are pioneering a new consumption model that is better for our children's health and our planet. Here are the different ways to join the movement:
Starting at $179 per set
Buy a set with the option to sell it back when no longer needed.
Receive preferential price, and additional discounts on pre-orders.
Sell it back to get back up to 25% of what you originally paid.
Free shipping. Free returns.
Starting at $29 per month
Subscribe to rent for a low monthly fee. No long term commitment.
Use each set while the clothes fit. Swap sizes when needed.
No extra charge for stains or damages. Reschedule, pause or cancel anytime.
Free shipping. Free returns.
Create a baby registry
Create your UpChoose page in one click and start receiving contributions.
Add your own picture and message.
Share your personal link with loved ones or add it to your main registry.
Receive contributions to help fund your UpChoose subscription.

What Our Members Are Saying

It's made life so much easier and given me so much peace of mind. It's the greatest idea since sliced bread!

Megan S., First-time mom, Pennsylvania
Gift Sustainability, Not Waste

Send a Gift

Why we choose natural organic cotton

A large part of what babies absorb in their bodies happens through the skin, our largest organ. Their skin is thinner and more permeable than adults, so they're much more sensitive to what we put on it.⁠ UpChoose curates the cutest outfits from premium brands that only use certified organic cotton, grown naturally and sustainably, to help you protect your baby's delicate skin and care for eczema and other skin allergies.

Why used, second hand clothing is better for your family and the world

Preloved clothing is better for your child, your budget, and the planet. The UpChoose preloved subscription option is the most affordable way to dress your child in the very best second-hand, organic cotton essentials from loved brands.

UpChoose is a shared benefits system. By adopting more sustainable behaviors, you create benefits for yourself and others at the same time. When you care for the items and make it possible for the next family to use them, you pioneer a model where everyone has easier access to the best quality while helping to protect our planet at the same time.

Not your typical baby subscription box

Shopping may be one of the last things you have time for in those first months of your baby's life. And, as your child gets older, they grow so fast, the next size is always just around the corner. At UpChoose, our stylists navigate the often confusing landscape of children's clothing sizes, styles, and needs, so that you don't have to. Each set is curated based on your individual preferences and delivered directly to your door.

At UpChoose, we create new services that eliminate excess and waste by reconnecting us with what we truly need while improving access to high-quality, natural, and healthy products at a fraction of the retail price. We focus on key life moments, and we start at the beginning: birth. We have designed a baby clothing service that sends you what you truly need and helps you avoid excess. You get fewer shipments, reduce clutter, and decrease waste. You spend less time shopping and more time on what really matters.

What to expect in your rental set

Adorable clothes from premium designer brands

Every set contains gender-neutral styles perfect for both boys and girls from newborns to toddlers. Our sets include the essentials that new parents use daily such as onesies, bodysuits, rompers, footed and footless onepieces, pajamas, gowns, sleep sacks, tops, pants, swaddles, and accessories. Each set features a mix of brands, namely Kate Quinn, Under The Nile, Hanna Andersson, Colored Organics, L'Ovedbaby, and Finn + Emma...just to name a few!

Safe fabric and sustainable clothes

All UpChoose partner brands are carefully selected based on an in-depth sustainability assessment. We examine everything from the fabric they use, to how they make the clothes, and how they reduce waste, and their environmental impact. All the clothes are made of organic cotton and certified by the Global Organic Textile Standard (GOTS), the world's leading processing standard for textiles made from organic fibers.

More variety with preloved

UpChoose preloved clothes come from other parents around the country who have returned their sets, as well as from anyone who has gently-used, organic baby clothes that are no longer needed. You receive more variety and more brands in your sets, while UpChoose ensures all items are organic cotton and meet our high-quality standards.

As Seen In

“UpChoose may just be a dream come true for new and expectant parents.”
“Fewer companies look at a more fundamental problem: We buy too many clothes in the first place.”
“Get sustainable baby clothes for less.”
“By making used items more desirable, UpChoose provides a way of tackling overconsumption before it starts.”