Organic baby clothes delivered at each phase of growth
Babies outgrow their clothing so fast! UpChoose is a new way to dress newborns and children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.
Organic baby clothes delivered at each phase of growth
Designer sets for infants and toddlers
We curate the cutest organic baby outfits from premium brands for each phase of your child's growth. Swap the clothes for the next size up with UpChoose reusable packaging and free shipping as your baby grows.
Best Quality
Adorable outfits curated from premium organic cotton brands
Save Money
Pay up to 70% less than retail prices for premium brands
Save Time
Less time shopping and more time cuddling
Reduce Waste
Pioneer a model tackling baby clothing waste through reuse
Receive Gifts
Start a baby registry to fund up to two years of organic essentials
Free Shipping
Wherever you are in the US, shipping is on us
Best Quality
Adorable outfits curated from premium organic cotton brands
Save Money
Pay up to 70% less than retail prices for premium brands
Save Time
Less time shopping and more time cuddling
Reduce Waste
Pioneer a model tackling baby clothing waste through reuse
Receive Gifts
Start a baby registry to fund up to two years of organic essentials
Free Shipping
Wherever you are in the US, shipping is on us
How It Works
Step 1 - Design your set
Take the style quiz to design your set and add your preferences. Your set is curated just for you!
Step 2 - Enjoy
Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.
Step 3 - Swap
Exchange for the next size up as needed. Shipping is always free and you are never charged for potential stains or damages.
Hear it from our members
Pick a Plan
Together, we pioneer a new consumption model that is better for our children's health and our planet.
No commitments. Pause or cancel anytime.
The Mini
12 items
4 Bodysuits
5 Onepieces
1 Sweater / Top
2 Pants
MOST POPULAR
The Standard
22 items
8 Bodysuits
8 Onepieces
1 Sweater / Top
2 Pants
1 Hat
3 Bibs
BEST VALUE
The Full Set
56 items
10 Bodysuits
10 Onepieces
1 Sweater / Top
2 Pants
2 Hats
5 Bibs
2 Bath Towels
2 Swaddle Blankets
10 Burp Cloths
10 Washcloths
2 Bed Toys
1 UpChoose smart storage bag
Membership Benefits
Swap sizes effortlessly
No extra charge for stains or damages
Free shipping & returns
Pause or cancel anytime
Concierge service from UpChoose
Want to fund your subscription with gifts from loved ones? Start an UpChoose online registry 🙌
Want to fund your subscription with gifts from loved ones?
Start a registry
Start a registry
- Create your UpChoose page in one click
- Share your personal link with loved ones
- Fund up to two years of organic baby clothing essentials
Gift a journey, not a product
Are you looking for a unique gift that shows how much you care?
Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.
Frequently asked questions
It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
Your monthly fee includes insurance so you are never charged extra for stains and damages.