UpChoose

Organic baby clothes delivered at each phase of growth

Babies outgrow their clothing so fast! UpChoose is a new way to dress our children adorably and sustainably, for a fraction of the price. Spend less time shopping and more time cuddling.

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Organic baby clothes delivered at each phase of growth

Designer sets for infants and toddlers

We curate the cutest organic baby outfits from premium brands for each phase of your child's growth. Swap the clothes for the next size up with UpChoose reusable packaging and free shipping as your baby grows.

Cute outfits

Best Quality

Adorable outfits curated from premium organic cotton brands

Money saving

Save Money

Pay up to 70% less than retail prices for premium brands

Time cuddling

Save Time

Less time shopping and more time cuddling

Less waste

Reduce Waste

Pioneer a model tackling baby clothing waste through reuse

UpChoose gifts

Receive Gifts

Start a baby registry to fund up to two years of organic essentials

Shipping

Free Shipping

Wherever you are in the US, shipping is on us

Cute outfits

Best Quality

Adorable outfits curated from premium organic cotton brands

Money saving

Save Money

Pay up to 70% less than retail prices for premium brands

Time cuddling

Save Time

Less time shopping and more time cuddling

Less waste

Reduce Waste

Pioneer a model tackling baby clothing waste through reuse

UpChoose gifts

Receive Gifts

Start a baby registry to fund up to two years of organic essentials

Shipping

Free Shipping

Wherever you are in the US, shipping is on us

How It Works

Step 1 - Design your set

Take the style quiz to design your set and add your preferences. Your set is curated just for you!

Step 2 - Enjoy

Enjoy the softest organic baby clothes. Spend less time shopping, more time cuddling.

Step 3 - Swap

Exchange for the next size up as needed. Shipping is always free and you are never charged for potential stains or damages.

Hear it from our members

Choose or customize your new or gently used set

Our essentials bundles are designed to cover the majority of your clothing needs at each phase of growth. You can also customize it to meet your needs.

Our essentials bundles are designed to cover the majority of your clothing needs at each phase of growth. You can also customize it to meet your needs.

The Mini — 12 items

Bodysuits, Onepieces, Pants

The Standard — 22 items

Bodysuits, Onepieces, Pants, Sweater, Hats, Bibs

The Full Set — 56 items

Bodysuits, Onepieces, Pants, Sweater, Hats, Bibs, Cloths, Towels, Blankets + upchoose smart storage bag

The Mini — 12 items

Bodysuits, Onepieces, Pants

The Standard — 22 items

Bodysuits, Onepieces, Pants, Sweater, Hats, Bibs

The Full Set — 56 items

Bodysuits, Onepieces, Pants, Sweater, Hats, Bibs, Cloths, Towels, Blankets + upchoose smart storage bag

Pick a Plan

Together, we pioneer a new consumption model that is better for our children's health and our planet.

No commitments. Pause or cancel anytime.

The Mini

12 items

Preloved
$29 / mo
New
$59 / mo

See  What's included
  • 4 Bodysuits

  • 5 Onepieces

  • 1 Sweater / Top

  • 2 Pants

MOST POPULAR

The Standard

22 items

Preloved
$49 / mo
New
$99 / mo

See  What's included
  • 8 Bodysuits

  • 8 Onepieces

  • 1 Sweater / Top

  • 2 Pants

  • 1 Hat

  • 3 Bibs

BEST VALUE

The Full Set

56 items

Preloved
$89 / mo
New
$139 / mo

See  What's included
  • 10 Bodysuits

  • 10 Onepieces

  • 1 Sweater / Top

  • 2 Pants

  • 2 Hats

  • 5 Bibs

  • 2 Bath Towels

  • 2 Swaddle Blankets

  • 10 Burp Cloths

  • 10 Washcloths

  • 2 Bed Toys

  • 1 UpChoose smart storage bag

Membership Benefits

Swap sizes when needed

Swap sizes effortlessly

No extra charge for stains or damages

No extra charge for stains or damages

Free shipping & returns

Free shipping & returns

Reschedule, pause or cancel anytime

Pause or cancel anytime

Concierge service from UpChoose

Concierge service from UpChoose

Want to fund your subscription with gifts from loved ones? Start an UpChoose online registry 🙌

Want to fund your subscription with gifts from loved ones?

Heart in cards

Start a registry

Start a registry

  • Create your UpChoose page in one click
  • Share your personal link with loved ones
  • Fund up to two years of organic baby clothing essentials

Gift a journey, not a product

Are you looking for a unique gift that shows how much you care?

Gift UpChoose and help your loved ones simplify their lives and make the sustainable choice when it matters most.

Frequently asked questions

It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
UpChoose works by size. You pay a monthly fee to use the clothes as long as they fit. You can swap your set for the next size when you need it at no extra cost.
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
Your monthly fee includes insurance so you are never charged extra for stains and damages.

Style that fits kids 'til 3 years old

What to expect in your rental set

Why we choose sustainable, natural organic cotton

Not your typical baby subscription box

Why used, second hand clothing is better