Welcome to UpChoose! We'll help you choose the best baby clothing for a smarter wardrobe.

Let's build a cute and sustainable baby wardrobe. We start with a short style quiz to understand your needs and preferences.

Welcome to UpChoose! We'll help you choose the best baby clothing for a smarter wardrobe.

Let's build a cute and sustainable baby wardrobe. We start with a short style quiz to understand your needs and preferences.

Pick the plan that works best for you
Rated 4.9/5 by parents across the US
Design your set in less than 5 minutes

A woman laying down with her newborn baby and smiling

A mother holding her daughter in her arms in a garden, smiling at the camera

How UpChoose works

Step 1 — Pick a plan

Take the style quiz to pick your size, season, style, and add your preferences. We offer new and preloved options.

Step 2 — Enjoy the clothes

Enjoy the softest organic baby clothes while they fit. Never worry about damages, insurance is included.

Step 3 - Swap your set

Swap for the next size up when you need it. Shipping is always free.

To start with, what size would you need for your first set?

See our size chart for general recommendations.

To start with, what size would you need for your first set?

See our size chart for general recommendations.

In what season do you expect to use the clothing?

Warm Weather

Mild Weather

What style do you prefer?

Classic

Earth Tone

Playful

Color palette:

Preview styles

Classic

Earth Tone

Playful

Color palette:

Pick a Plan

Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

Pick a Plan

Pick a plan that works best for you. You'll be able to switch plans anytime from your profile.

The Mini

12 items

Preloved

$29

/ mo

New

$59

/ mo

Select The Mini

See wWhat's included?

Do you want preloved items or only brand-new clothes in your set?

Great selection!

You're almost there. You will be able to customize your set and pick a delivery date on the next steps.

Great selection!

Last step: Please create your account and save your preferences. Your information will always be safe and secure.

Last step: save your preferences

Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

Last step: save your preferences

Your information will always be safe and secure. We promise to never send anything that is not useful to your health and wellness.

Full name

Personalized for the stage you're in

I'm expecting

I had my baby

I'm trying to conceive

I prefer not to say

A mother and her baby boy smiling at the cameraa

Pick the plan that works best for you
Rated 4.9/5 by parents across the US
Design your set in less than 5 minutes

Kylie U.

First-time mom, Missouri

“UpChoose was a total game-changer for us as new parents. It saved us such a headache, so much time and energy, and made me feel good about what he was wearing”