We build a new consumption model that works better for our children's health and our planet.
We create services that eliminate excess and waste by reconnecting us with what we truly need while improving access to natural and healthy products. We focus on key life moments and we start at the beginning: birth.
At UpChoose, we believe the best way to solve a problem is to not create it in the first place. So we designed a service that sends you what you truly need and helps you avoid excess. Fewer shipments, less clutter, less waste.
We Select Partner Brands Based on an In-Depth Sustainability Assessment
UpChoose Sustainability Framework
Babies are much more sensitive to what we put on their skin, which is thinner and more permeable than adults. All the clothes inside an UpChoose set are curated from premium organic brands certified by the Global Organic Textile Standard (GOTS), the world’s leading processing standard for textiles made from organic fibers.
Better for Babies
No use of toxic chemicals
Higher-strength and durability
Better for Producers
Producer groups have Fairtrade or decent work policies
Producer groups encourage women participation
Producer groups grow crops for additional income
Better for the Planet
Less global warming effect
Less water consumed
Less energy used
Compared to conventional cotton
Source: Textile Exchange (aboutorganiccotton.org)
UpChoose makes sustainability and parenting easier: you receive the clothes you need at home when you need them and return them when your baby grows. You pay less for sustainable and organic baby clothes while saving time, reducing clutter and waste. You pioneer a model making sustainability more affordable and more inclusive.
The UpChoose Model is Built on Three Key Pillars
A Sustainable Consumption Model
UpChoose is a shared benefits system. By adopting more sustainable behaviors, you create benefits for yourself and others at the same time. When you care for the items and make it possible for the next family to use them, you pioneer a model where everyone has easier access to the best quality while helping to protect our planet at the same time.