The Easiest and Most Sustainable Way to Dress Babies
All you need for your newborn’s first stages, curated from the best organic brands. Easily swap sizes as they grow.
The Easiest and Most Sustainable Way to Dress Babies
All you need for your newborn’s first stages, curated from the best organic brands. Easily swap sizes as they grow.
Rated 4.95/5 by parents on Thingtesting ⭐⭐⭐⭐⭐
What if We Took Care of Baby Clothing for You?
What if We Took Care of Baby Clothing for You?
What baby clothes do I need? How many? What size? How fast will they grow? What fabric is best for their skin?
We designed the UpChoose subscription to take care of it all for you, so you can focus on what matters most. We make sure you have all the necessary clothing items for your baby's arrival, and we help you easily swap for the next size as they grow—without the stress of shopping and organizing.
✔ ..Be fully prepared with all the essentials before your baby arrives
✔ ..Save up to 80% on the safest and best organic brands
✔ ..Registry feature to receive gift contributions
✔ ..Free shipping, easy returns
✔ ..Free insurance—no charges for stains or damages
✔ ..Pause or cancel anytime if your plans change
What baby clothes do I need? How many? What size? How fast will they grow? What fabric is best for their skin?
We designed the UpChoose subscription to take care of it all for you, so you can focus on what matters most. We make sure you have all the necessary clothing items for your baby's arrival, and we help you easily swap for the next size as they grow—without the stress of shopping and organizing.
✓ ..Be fully prepared with all the essentials
✓ ..Save up to 80% on the best organic brands
✓ ..Registry feature to fund it with gifts
✓ ..Free shipping, easy returns
✓ ..No charges for stains or damages
✓ ..Pause or cancel anytime
Use The Best and Safest Organic Fabrics
Use The Best and Safest Organic Fabrics
You may have done your research already, and learned about all the bad stuff used in making a lot of (if not most) baby clothes.
It matters even more for babies because they absorb a lot through the skin—our largest organ. Newborn skin is much thinner and more sensitive than adult skin, making babies more vulnerable to the harsh chemicals found in fast fashion and conventional clothing. All the clothes included in UpChoose sets are from premium brands using 100% GOTS-certified organic cotton—the gold standard for organic textiles. This protects your baby from potentially harmful chemicals, ensuring a healthier start.
You may have done your research already, and learned about all the bad stuff used in making a lot of (if not most) baby clothes.
It matters even more for babies because they absorb a lot through the skin—our largest organ. Newborn skin is much thinner and more sensitive than adult skin, making babies more vulnerable to the harsh chemicals found in fast fashion and conventional clothing. All the clothes included in UpChoose sets are from premium brands using 100% GOTS-certified organic cotton—the gold standard for organic textiles. This protects your baby from potentially harmful chemicals, ensuring a healthier start.
How it works
For a monthly fee, receive a set of high-quality organic clothes in the size you need and use it as long as the clothes fit. Swap for the next size up when needed.
1. Schedule a subscription
Complete a style quiz to design your set by size, season, and style. Choose between new and preloved options. Set a delivery date to receive your first set when you need it.
2. Enjoy the clothes
Enjoy the softest organic clothes while they fit. If they get stained or damaged, don't worry — it's already covered in your plan.
3. Swap your set
When you're ready to size up, UpChoose sends the next set. You always receive the next set first and return the previous set in the provided mailer. Shipping is always free.
Fund It With Gifts
Start a free registry page and fund up to two years of organic baby essentials
Fund It With Gifts
Start a free registry page and fund up to two years of organic baby essentials
Why new and expecting parents love UpChoose
It deserves to be shouted from the rooftops. I don’t understand why everyone doesn’t do this? 1. I don’t have to worry about buying her clothes because you make the decisions for me (praise one less thing to decide in my life!) 2. I don’t have to leave my house to be eco-friendly. Does it get any easier?
Choose a set or customize it
Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.
Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.
The Mini—12 items
From $29/m ($250 retail value)
The Standard—22 items
From $49/m ($450 retail)
The Full Set—55 items
From $89/m ($1,000 retail)
The Mini—12 items
From $29/m ($250 retail value)
The Standard—22 items
From $49/m ($450 retail)
The Full Set—55 items
From $89/m ($1,000 retail)
Clothing Bundles That Grow With Kids From Newborns to Infants to Toddlers
Your baby's sustainable wardrobe, funded by those who care
Start a registry page with one click and receive contributions that could fund up to two years of your UpChoose subscription
Got questions?
Got questions?
When should I sign up?
When should I sign up?
Expecting parents usually sign up a few weeks or even months in advance. You won’t be charged anything when you sign up, but you’ll save your spot in our schedule and have one less thing to worry about! You’ll also have access to membership benefits for free, like our Concierge service and referral program. As the date gets closer, you can always make changes and add preferences for your first set.
Expecting parents usually sign up a few weeks or even months in advance. You won’t be charged anything when you sign up, but you’ll save your spot in our schedule and have one less thing to worry about! You’ll also have access to membership benefits for free, like our Concierge service and referral program. As the date gets closer, you can always make changes and add preferences for your first set.
When should I schedule the first delivery?
When should I schedule the first delivery?
We recommend setting delivery for your first set for at least 10 days prior to your due date. You can schedule it now for free, we only start charging you when we're ready to ship your first set.
We recommend setting delivery for your first set for at least 10 days prior to your due date. You can schedule it now for free, we only start charging you when we're ready to ship your first set.
What size should I pick? Do you include Newborn items in the first set?
What size should I pick? Do you include Newborn items in the first set?
We recommend starting with the 0-3m set and we can include a few newborn items in the first set if you would like.
We recommend starting with the 0-3m set and we can include a few newborn items in the first set if you would like.
What if my baby grows faster than expected?
What if my baby grows faster than expected?
It’s hard to predict how fast a baby will grow. This is why UpChoose works by stage of growth and gives you full flexibility. You can size up anytime, whether it is after a few weeks or a few months!
It’s hard to predict how fast a baby will grow. This is why UpChoose works by stage of growth and gives you full flexibility. You can size up anytime, whether it is after a few weeks or a few months!
What if items get stained or damaged?
What if items get stained or damaged?
Your monthly fee includes insurance so you are never charged extra for stains and damages.
Your monthly fee includes insurance so you are never charged extra for stains and damages.
What brands do I receive?
What brands do I receive?
We curate adorable outfits from premium organic cotton brands like Under The Nile, Finn + Emma, Kate Quinn Organics, Colored Organics, Burt's Bees Baby, L'ovedbaby, Hanna Andersson, Monica & Andy, and more.
We curate adorable outfits from premium organic cotton brands like Under The Nile, Finn + Emma, Kate Quinn Organics, Colored Organics, Burt's Bees Baby, L'ovedbaby, Hanna Andersson, Monica & Andy, and more.
Can I customize a clothing set?
Can I customize a clothing set?
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
Yes, you can select your preferred options in our quiz and add any preferences at checkout.
What makes organic fabric better for newborns and babies?
What makes organic fabric better for newborns and babies?
It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.
What if the clothes I receive don't work well for me?
What if the clothes I receive don't work well for me?
We won't know for sure what works best for your little one before trying the first set. With UpChoose, you get to try and learn quickly without having to purchase expensive clothes to find out. You'll be able to easily submit feedback in your Timeline. It's important we get these learnings as early as possible so we can start improving your selection.
We won't know for sure what works best for your little one before trying the first set. With UpChoose, you get to try and learn quickly without having to purchase expensive clothes to find out. You'll be able to easily submit feedback in your Timeline. It's important we get these learnings as early as possible so we can start improving your selection.
How often do I swap sets?
How often do I swap sets?
UpChoose works by size. For a monthly fee, you get to use a set of organic baby clothes in the size you need and can swap them for the next size up when you're ready. By default, your next set is scheduled in three months but you can easily reschedule it from your Timeline if you need it sooner.
UpChoose works by size. For a monthly fee, you get to use a set of organic baby clothes in the size you need and can swap them for the next size up when you're ready. By default, your next set is scheduled in three months but you can easily reschedule it from your Timeline if you need it sooner.
Can I add UpChoose to my registry?
Can I add UpChoose to my registry?
Yes, you can create your personal UpChoose page at upchoose.com/registry and you can also add it to your main registry (like Babylist or Amazon).
Yes, you can create your personal UpChoose page at upchoose.com/registry and you can also add it to your main registry (like Babylist or Amazon).