UpChoose

Organic Clothes Essentials for Your Baby, at Every Stage

We deliver curated bundles of essentials at every stage. Swap when your baby grows. Avoid the stress and clutter, and focus on making memories.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

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A boy in onepiece from UpChoose

Organic Clothes Essentials for Your Baby, Delivered at Every Stage

Get curated sets of essentials delivered to your door at every stage. Skip the stress and clutter, and focus on making memories.

Rated 4.9/5 by parents on Thingtesting ⭐⭐⭐⭐⭐

Less Shopping, More Cuddling

Less Shopping, More Cuddling

If you're a new parent, you may already be experiencing the challenges of managing your baby's clothing. Sizing confusion, unexpected growth spurts, and the constant cycle of outgrown outfits can be overwhelming.


UpChoose handles everything for you so you can spend more time on what truly matters. Our organic baby clothing subscription service is designed to keep up with your baby's growth and give you access to high-quality organic brands at a fraction of the market price.

If you're a new parent, you may already be experiencing the challenges of managing your baby's clothing. Sizing confusion, unexpected growth spurts, and the constant cycle of outgrown outfits can be overwhelming. 


UpChoose handles everything for you so you can spend more time on what truly matters. Our organic baby clothing subscription service is designed to keep up with your baby's growth and give you access to high-quality organic brands at a fraction of the market price.

🧘🏽‍♀️ Never worry about shopping for the next size

💰 Pay up to 80% less for organic cotton brands

📦 Save the hassle of storing outgrown clothes

🌿 Reduce clutter and waste

🧘🏽‍♀️ No more shopping or reselling

💰 Pay up to 80% less for organic brands

📦 Don't store piles of outgrown clothes

🌿 Reduce clutter and waste

How it works

For a monthly fee, receive a set of high-quality organic clothes in your baby's size and use it as long as it fits. Swap for the next size up when needed.

1. Schedule a subscription

Complete a style quiz to design your set by size, season, and style. Choose between new and preloved options. Set a delivery date to receive your first set when you need it.

2. Enjoy the clothes

Enjoy the softest organic clothes as long as they fit your baby. If they get stained or damaged, don't worry — it's already covered in your plan.

3. Swap your set

When your baby outgrows a set, UpChoose sends the next size. You always receive the next set first and return the previous set in the provided mailer. Shipping is always free.

Save up to 80% on premium brands

Save up to 80% on premium brands

Premium organic cotton brands are better for babies but can be expensive. Now you can enjoy the benefits of organic cotton without the high cost.

Premium organic cotton brands are better for babies but can be expensive. Now you can enjoy the benefits of organic cotton without the high cost.

Buy

Buy

UpChoose

UpChoose

Spend $68 to buy 2 items

Spend $49/mo to rent 22 items

$68

$68

VS

VS

Choose a set or customize it

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.

Our essentials bundles cover most of your clothing needs as your baby grows. You can also customize them to meet your needs. Monthly plans start at $29 per month.

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 retail)

The Full Set—55 items

From $89/m ($1,000 retail)

The Mini—12 items

From $29/m ($250 retail value)

The Standard—22 items

From $49/m ($450 retail)

The Full Set—55 items

From $89/m ($1,000 retail)

Designed to align with your baby's growth patterns

The future starts with them

UpChoose babies wearing the cutest organic cotton outfits

Got questions?

Got questions?

UpChoose works by size. For a monthly fee, you get to use a set of organic baby clothes in the size you need and can swap them for the next size up when you're ready. By default, your next set is scheduled in three months but you can easily reschedule it from your Timeline if you need it sooner.

UpChoose works by size. For a monthly fee, you get to use a set of organic baby clothes in the size you need and can swap them for the next size up when you're ready. By default, your next set is scheduled in three months but you can easily reschedule it from your Timeline if you need it sooner.

Your monthly fee includes insurance so you are never charged extra for stains and damages.

Your monthly fee includes insurance so you are never charged extra for stains and damages.

We curate adorable outfits from premium organic cotton brands like Under The Nile, Finn + Emma, Kate Quinn Organics, Colored Organics, Burt's Bees Baby, L'ovedbaby, Hanna Andersson, Monica & Andy, and more.

We curate adorable outfits from premium organic cotton brands like Under The Nile, Finn + Emma, Kate Quinn Organics, Colored Organics, Burt's Bees Baby, L'ovedbaby, Hanna Andersson, Monica & Andy, and more.

Yes, you can select your preferred options in our quiz and add any preferences at checkout.

Yes, you can select your preferred options in our quiz and add any preferences at checkout.

It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.

It is free of harmful chemicals often found in non-organic clothing. Babies have more sensitive skin than adults.